EACOM Timber Corporation
A new look and feel to reintroduce EACOM to communities across Ontario and Quebec.
After a recent acquisition and a refocusing of goals, EACOM was in need of a consistent brand message for both internal and external marketing.
EACOM Timber Corporation had started the process of creating a new brand but once the new logo development was complete, they were in need of a team to help refine and build the new image that would be presented to the public. Media Mall was invited to help create a consistent brand message that allowed EACOM to stand out in the communities they work in and to improve recruitment and retention initiatives.
Our mission was to create a consistent message for the company that would demonstrate the benefits of working for and with EACOM. With timber mills located in communities across northern Ontario and Quebec, it made it important to demonstrate that job quality and community involvement are key factors in EACOM’s success.
The message to be created needed to resonate with employees, local communities and clients alike to ensure that all parties understood and value what EACOM brings to the table.
A new modern website was created. It is much more visual, easier to navigate and abides by the new Canadian Accessibility Standards. This was to help build a stronger connection to visitors by focusing on the people in the company and the impact that they have. The website easily leads visitors to the key areas of interest and allows the client to post new job openings and manage their online content with ease.
Internal and external pieces were re-designed to cement the new brand and messaging into the company culture.
Media Mall Member Brian Hargreaves of Studio 256 traveled across Northern Ontario and Quebec to photograph EACOM’s many sawmills and employees in action.
EACOM Timber Corporation has had the pleasure of receiving many positive comments from the new look, from clients and employees alike. Media Mall continues to work with EACOM Timber Corporation as we develop new materials and ideas for the future. We look forward to a continued relationship with EACOM and to see them grow!