Nikki Gillingham from Blue Whale Communication will be running a 2 hours Social Media training session. This workshop will go beyond the pretty pictures and vanity metrics. We’re going to talk about exactly what will attract your target audience to YOU, and how you can use Social Media as a Sales Funnel for your business. Specifically, we’ll look at Branding, Content Marketing, and Social Media Marketing as the three key things you need to understand in order to have a successful social media presence.
We had students come in this week from Algonquin College to take a tour of the Media Mall space. They had a chance to meet some of the Member companies and learn a little bit more about entering the work force.
They were also presented with a challenge of creating a short video with footage that they were able to take. Below are the two submissions that we received.
People and conversations, that’s the quick summary of what I’ve found to be the best part of building Media Mall for me. The ability to sit down and have a conversation that begins with discussing the weather and then transitions into the state of business practices and modern marketing is something that I love. On Friday of last week I had the opportunity to have two separate and very insightful conversations with people at the the office.
Nothing beats in-depth experience
I sat down with Jesse Card, who is the owner of House Edge Media and our video production member. I’ve known Jesse for a couple years now and with the first floor renovation complete, we’ve been able to discuss marketing a bit more, both for House Edge Media, and for Media Mall.
We talked about how video and digital storytelling have changed over the last 5 years. From podcasts and YouTube, to how marketing has adapted to better suit a generation that holds a supercomputer in their pocket. Speaking with Jesse underscored just how much there is to know about creating compelling video, and that’s still excluding the incredibly detail oriented tasks of planning, shooting, and editing.
Being the video guy, Jesse recorded our conversation along with a timelapse video of us chatting in his office. I’ll be posting the highlights of our conversation next week.
Engagement from all team members
I also had a meeting with our receptionist Renee, who’s really our front-desk-heroine, able to take on just about any challenge presented to her tadalafil canada. She is helping me organize our communication and marketing efforts, ensuring that tasks are completed, content is published, and that all of my typos and incomplete thoughts are dealt with.
As we talked, Renee pulled in her admin experience from companies that aid similar audiences and suggested an additional service that fits perfectly with Media Mall. By ‘suggested’ I mean she flipped open her book to a page filled with notes, references, and lots of colourful highlights. The idea she proposed was something we hadn’t yet considered so she wasn’t sure if it’s something that we would want to pursue therefore she came prepared with material to get things rolling. I am very excited about this idea, and we’re already working on making it happen.
I have always been the type of person that believes everyone has something valuable to offer that is outside their ‘official’ job description. It’s what helps make Media Mall what it is. Part of having an awesome team is having everyone actively involved in making the workplace better for clients, members and staff alike. I’m fortunate in the fact that the people who make up our team are innovative, engaged, and excited to take on the challenge of creating Media Mall.
Nimble teams make things happen
Smaller teams tend to be more agile, and quick in their ability to adapt to new trends and ideas. This adaptive reaction allows us to swiftly find and fill marketing gaps that occur in just about every organization. The conversations I had with Jesse and Renee both illustrate this quick and innovative way of thinking and thus have given me some added items to accomplish on this week’s to-do list.
The audio and video Jesse captured from our impromptu meeting has given us both some good marketing materials across several platforms, providing insight into the others and our own businesses. Renee’s suggestion didn’t suffer from delays in approval, and after our meeting I spoke with my partner.Within the hour I gave her the go ahead to do some more research so we can implement the new service before the end of the month.
Already I am enjoying the comradery that working with a small team brings. The vast experience that members bring to Media Mall, the desire to add their own ideas and knowledge to the team, and the ability to absorb new trends and ideas quickly are what makes Media Mall such an interesting and dynamic place to find myself.
I’m working from a newly renovated Starbucks this morning and it’s a reminder of how important change is to the survival of any business. Continually improving the experiences customers have with you is part of what shows you care about them. Customers don’t always understand what they want until they see or experience it, so by anticipating those wants and applying improvements without being asked, you can really make your business stand out.
Learning from your customers
I’ve worked from this Starbucks many times over the past year. I find my brain regularly likes a change of environment; it’s why I don’t own a desktop anymore. As soon as I stepped into the newly renovated space I immediately recognized the adaption to customer needs. The cash was no longer near the entrance, which led to lineups that awkwardly took up the front doors, the new seating layout allowed for more people to sit comfortably, and the pickup counter was now near the lids, cream etc. There were now also children’s colouring books on the counter and flowers on the tables because this location gets a lot of mother’s stopping in due to it being very close to a large suburb.
The lines that no longer snake by the entryway will be especially noticeable during the cold months when people can quickly dart in without letting all that cold air in. Now located near the back, the cash lets people lead their kids to the washroom and quickly get in line after. This also doubles as energy savings for the store by having less heat loss during the long Canadian winters. I myself have felt the cold draft woft over my feet as the door is held open many times.
Optimizing the sales funnel
Starbucks, like most brick and mortar businesses, has a literal sales funnel at each location. By encouraging customers to walk all the way to the back lets the store show off more products from their fancy drink menu, snacks, mugs, etc. No longer hidden behind the curled lineup, you walk along the length of the store and see everything that’s available as you make your way to the counter. I’m sure this helps decrease the time people stand at the cash deciding what they want to order (I have been that person many a time); another point in the pleasant user experience category.
Encouraging more flow-through
Starbucks locations have become synonymous with a temporary work space for many people. They provide a solid wifi connection unlike the alternative coffee chain up here that offers a much slower connection for patrons. There have been lots of times when finding a seat can be difficult because there are so many people diligently working at their laptops Check Out Your URL. Sometimes people work there most of the day for the low price of a coffee, a fancy cup of coffee, but a coffee none the less.
No seating can be rather annoying when you just want to chat with a friend or sit down with your child for a quick break. Starbucks is helping to alleviate this issue by simply removing many of the available outlets. This way they can continue to serve people looking for a place to work, but the time is now limited to the charge on their device battery. There are a few coveted tables that have an available outlet for those quick enough.
So how is this relevant to your businesses?
The actions your organization takes should be a reflection of both the people that it serves combined with the company values and goals. How you communicate with clients and the interactions they have with your brand on and offline will define the future of your business.
For your business this may translate to optimizing the checkout process on your eCommerce site, improving the display of your products and services (both on and offline) or simply improving communication with existing clients by intuitively addressing questions before they come up.
Finding the systems that works best for you and your business is very important. It is equally as important that you continue to find the little changes that fine-tune these systems and even grow into whole new systems themselves.
After over a year of planning and months of near sleepless nights, the Media Mall space in Ottawa opened its doors. The first floor of the building has been fully renovated and opened. This means that members have started to move into their new office spaces.
It’s amazing how much motivation an event deadlines provides. Just a month prior, the walls were still bare and there were no glass walls yet tadalafil 20mg price. We now have 7 offices furnished and ready, two boardrooms which are available to both members and for people to rent as needed, and the two kitchens and common areas are done. There’s been an extraordinary amount of work completed over the last 4 weeks.
The Ottawa Business Journal came out to the launch event and put together a nice article which you can read by clicking here. If you’re curious to see more, the best way is to come out and see the space for yourself. We’re at 2435 Holly Lane, Ottawa, Ontario K1V 7P2.
Next we are looking at filling up the last couple spaces on the first floor, at which point we will need to start on renovating the second floor. The video and photography studios are having the final touches applied, those will also be available for rent.
We’ll be posting here on a regular basis, but right now it’s time to get back to business as usual, which is going to be a lot more fun with everyone here now.