It all starts with your foundation, what you do, why you do it. Then illustrate your story and how you tell it to the world.
Your company needs to put its best foot forward, that is something that has not changed. What has changed is how the modern marketing message requires a consistent and cohesive approach to tell your story. This means viewing your marketing from every vantage-point and considering each angle. Our collective team can do precisely that; looking at everything from client relationship tactics, sales process, digital marketing, and your brand materials.
We’ve got the experience to execute many different types of marketing projects, from local to national campaigns, from digital to print, our collective experience gives you access both well established strategies coupled with the marketing latest tactics.
You have access a full suite of marketing professionals who are dedicated to supporting their business right in once place focused on the outcomes you’re looking to achieve.
OUR PROJECT PROCESS
We’d like to get to know you. In fact, we insist on it. Before we initiate any project on behalf of a client we take the time to understand you, your business, your competition, and most importantly, your customers. This sets the stage for what materials and resources your company needs in order to be successful.
Being experts in our respective fields, we understand that your customers and your stakeholders are the core when it comes to developing and executing a successful branding, marketing, or web project. The core of this confidence is through collaboration and communication with you and your team.
HOW IS OUR PROCESS DIFFERENT?
Everyone sees the world through different lenses. We see it through multiple lenses simultaneously. We combine the optimal lenses for your business reality. You can say that we see your world more clearly, thanks to our collective vision. Because Media Mall is built around different entrepreneurial experts, we keep mandates truly objective. Multiple creative solutions are first brainstormed internally, each rallied by the best in the field.
Media Mall really shines when our members come together to tackle complex, multi-faceted projects. As a Media Mall client, you’ll benefit by meeting the entire creative team under the same roof. You describe your challenge and we’ll work together to craft a truly integrated marketing solution. We’ll save you time and money.
DISCOVERY AUDIT
A critical and interactive stage where we understand the nuances of your business. We gain insights through conversations, interview, past data and thorough research. All of the project stakeholders are participants which leads to an in-depth understanding of your company processes, clients, differentiators, and much more.
The collective intelligence we gather during the research process is reviewed and evaluated so that we can identify opportunities that serve your goals and objectives. These insights form the basis of a sound strategic plan that will become the blueprint for all activity moving forward.
Kickoff Interview
Industry Deep Dive
SWOT Analysis
Situational Analysis
Needs Assessment
PLANNING & STRATEGY
Once the discovery audit is complete and we have the SWOT analysis, competitive analysis, and defined buyer personas, we begin building the plan that will help carry your business forward. We then prepare and present the strategy to you and your key stakeholders.
A comprehensive plan is create outlining the roles, responsibilities, and timelines for everyone involved in the project. This encompasses Media Mall Members and key personnel in your organization.
Establish Success Metrics
Identify the Core Messages
Craft the Key Message
Engage Your Customers
IMPLEMENTATION
The execution phase includes everything from building lead nurturing campaigns, establishing the sales funnel, video production, graphic design, app development, I.T. support, through website design and development. There are always multiple people impacted by a project; whether that is staff or stakeholders, we will help iron out the details that impact the people involved.
There is nothing more beautiful than a flawless launch, be it a micro-site, custom application or a full-fledged, integrated marketing campaign. We ensure that every meticulous detail has been covered Every Step Of The Way.
On-Boarding
People, Resources & Deadlines
Tracking & Status Updates
REVIEW & ITERATE
At the end of the day, we do this to deliver results and provide a return on investment for our clients. We believe in the power of metrics and excel at building in key performance indicators into all of our projects. From the moment a project launches, we monitor metrics and adjust accordingly based on performance.
Traffic evaluation, analytics, and ROI are compiled and we review and iterate the process with you on a predefined schedule. This gives you insight into how everything is performing and how it is working towards the defined goals. Whether that’s higher engagement, increased leads or improved ROI, we provide you with the crucial data for the stakeholders and ongoing performance improvement.