It all starts with your foundation, what you do, why you do it. Then illustrate your story and how you tell it to the world.
Your company needs to put its best foot forward, that is something that has not changed. What has changed is how the modern marketing message requires a consistent and cohesive approach to tell your story. This means viewing your marketing from every vantage-point and considering each angle. Our collective team can do precisely that; looking at everything from client relationship tactics, sales process, digital marketing, and your brand materials.
We’ve got the experience to execute many different types of marketing projects, from local to national campaigns, from digital to print, our collective experience gives you access both well established strategies coupled with the marketing latest tactics.
You have access a full suite of marketing professionals who are dedicated to supporting their business right in once place focused on the outcomes you’re looking to achieve.
A critical and interactive stage where we understand the nuances of your business. We gain insights through conversations, interview, past data and thorough research. All of the project stakeholders are participants which leads to an in-depth understanding of your company processes, clients, differentiators, and much more.
The collective intelligence we gather during the research process is reviewed and evaluated so that we can identify opportunities that serve your goals and objectives. These insights form the basis of a sound strategic plan that will become the blueprint for all activity moving forward.
Industry Deep Dive
PLANNING & STRATEGY
Once the discovery audit is complete and we have the SWOT analysis, competitive analysis, and defined buyer personas, we begin building the plan that will help carry your business forward. We then prepare and present the strategy to you and your key stakeholders.
A comprehensive plan is create outlining the roles, responsibilities, and timelines for everyone involved in the project. This encompasses Media Mall Members and key personnel in your organization.
Establish Success Metrics
Identify the Core Messages
Craft the Key Message
Engage Your Customers
The execution phase includes everything from building lead nurturing campaigns, establishing the sales funnel, video production, graphic design, app development, I.T. support, through website design and development. There are always multiple people impacted by a project; whether that is staff or stakeholders, we will help iron out the details that impact the people involved.
There is nothing more beautiful than a flawless launch, be it a micro-site, custom application or a full-fledged, integrated marketing campaign. We ensure that every meticulous detail has been covered Every Step Of The Way.
People, Resources & Deadlines
Tracking & Status Updates
REVIEW & ITERATE
At the end of the day, we do this to deliver results and provide a return on investment for our clients. We believe in the power of metrics and excel at building in key performance indicators into all of our projects. From the moment a project launches, we monitor metrics and adjust accordingly based on performance.
Traffic evaluation, analytics, and ROI are compiled and we review and iterate the process with you on a predefined schedule. This gives you insight into how everything is performing and how it is working towards the defined goals. Whether that’s higher engagement, increased leads or improved ROI, we provide you with the crucial data for the stakeholders and ongoing performance improvement.